Odd Ad Campaigns
Here in Nigeria there have been some odd ad campaigns that have attracted my attention. When we first arrived there were signboards set up around the island proclaiming "It WILL snow on the island." It went on for about a month and then the signs changed to "The snow is here!" Noone was ever able to explain to me where the snow was or even what it was. Catchy ads in an African country, but a failure as far as product recognition goes. Over the last month or so a new campaign has been taking place. There were 4ft by 4ft orange blocks on various corners, etc. and they were all printed with the word "Orange." Thank goodness because otherwise the name of the colour may have eluded me! Then "rules" began appearing on the blocks:
Rule #2 - Professionalism Rule #4 - Honesty Rule #8 - Customer Service and so on. Ah-ha! This could be a new service coming to town! The blocks haven't changed but there are now billboards - and, yes, the billboards are orange - that declare "Simple. Orange. Guaranty Trust" It's a new bank! Somehow, though, it seems to me that they missed the mark with this ad campaign. I can't speak for anyone but myself when I say that "Simple. Orange." isn't quite what I look for in a bank. But that could just be me.
Rule #2 - Professionalism Rule #4 - Honesty Rule #8 - Customer Service and so on. Ah-ha! This could be a new service coming to town! The blocks haven't changed but there are now billboards - and, yes, the billboards are orange - that declare "Simple. Orange. Guaranty Trust" It's a new bank! Somehow, though, it seems to me that they missed the mark with this ad campaign. I can't speak for anyone but myself when I say that "Simple. Orange." isn't quite what I look for in a bank. But that could just be me.
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